![]() If it's not, tell us why the project is still valuable or meaningful (maybe the client didn't choose your favorite concept for example, but you still love the work you did) and what you learned from it.Īgain, it doesn’t need to be some stiff, clinical report. A case study should ideally be a success story. The outcome: Did you feel proud of the result? Did it exceed your expectations? Did it increase the client’s sales by 2000%? Don’t get too technical or share some crazy analytics report (and definitely do not make anything up), just include a brief sentence or two that shares how the project was successful. Your experience: Anything interesting to share about your process for this project? Did you take a unique angle or notice some surprising insight? Do you have some early sketches we can see? Why did you choose that approach? Ask yourself WHY WHY WHY a thousand times, and then answer those questions. Goal for the project: What did the client ask you to do? What was the briefing? What was the main challenge and measure of success? Did you have a certain idea or expectation for the project when you began? Naming the location will also help if you want to make it clear you work with clients all over, as opposed to just your hometown. This will show your experience and interest in specific types of clients or design work. Name of client, what they do & their location: Give your reader context and write a quick sentence about what this project or product is all about. It all depends on your personal style and you don’t need to literally copy/paste this format, but your case study should loosely follow this outline or provide this information: Check out to see case studies done right. ![]() Focus on the captions first, and then fill in any lengthier content. If someone scrolls through your case study and only reads the little 1-2 sentence captions, they should still understand your project. I've read research that says one of the first things people read in a newspaper are the little captions underneath the images. Don't write a novel, just share a short paragraph or two that makes your project interesting and relatable to your reader. People are usually scanning your projects to get a general idea of your skills and the way you work. But in most cases you will thank yourself later by doing this first. ![]() If inspiration strikes otherwise, so be it. Don't bother with images just yet, this is just for you to help you get it all down. Write down your thoughts, and then continue to Phase 2. Think of your project in phases and start with Phase 1, which is usually the ideation or exploration phase. I usually just put all my thoughts in Evernote or a Google Doc. ![]() Write about your projects as early as you can, even if you have to adjust the copy slightly later to fit your final page layout. Or even worse, you will hit a wall and procrastinate launching the whole thing. Near the end of the project you will just want to press that launch button, so anything you write at that time will be rushed and lazy. I know this is not as fun as designing your website but like most things in life, it helps to get the hardest task out of the way first. Write down your case studies before you do almost anything else Of course, your case study approach depends on your personal style and goals, but I generally recommend these rules when creating your project pages. Especially with more complex work such as UX design, a case study is a must to explain your work. Case studies are basically the whole point of building a portfolio - which is why Semplice and Carbonmade, our portfolio tools, were built around just that. After all the work and time it takes curating projects, designing pages, saving out images, etc., who wants to actually sit down and EXPLAIN it all? But next to your About page, case studies are the most important paĪside from showing your experience and skill, case studies give your potential client or employer an idea of how you work and think. ![]() Writing case studies might be the most dreaded part of building a design portfolio. ![]()
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